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############################################################ GET FREE PUBLICITY June 13, 2002 Published by The George McKenzie, Editor See the bottom of this newsletter for Subscribe/Unsubscribe Information ############################################################ This week's headlines (also known in the news biz as 'teases'): Let's trade links...give me one, I'll give you NINE. How's that for a deal? Did you know you can create a holiday of your very own, and then ride it to a wave of free publicity? Here's how. If you're fishing for media exposure and no reporters are biting, try changing the bait. See the advanced media marketing article below. The mysterious press release: it's THE NUMBER 1 subject our readers want to learn more about, based on results from the survey in our last ezine And more...but first... ============================================================ Let's trade links. You get NINE added to your site in seconds... ============================================================ We all know that link popularity helps with your search engine ranking. The more incoming links you've got, the more likely you'll get a higher ranking. If you have an appropriate website and you'd like to trade links, please email us at mailto:linktrade@get-free-publicity.com. Please include the link and up to 50 words of description. Now here comes the part you'll like. Since we have multiple sites, you'll immediately get 9 incoming links. Place any or all the following links on your site, and we'll put any or all of your sites on each one of ours. No adult sites please. http://www.get-free-publicity.com http://www.free-advertising.biz http://www.free-publicity.info http://www.public-relations-tips.com http://www.web-promotion-resources.com http://www.website-promotion-resources.com http://www.make-money-internet-marketing.biz http://www.make-money-online-marketing.biz http://www.goldenagepage.com Here's some suggested copy for you link to our sites: The . Learn how to get free publicity more believable, powerful, productive and profitable than any advertising you can buy at any price (follow with link) If you just want to place the link without copy, that's fine too. ============================================================ Quick Media Marketing Tip: Declare your own holiday ============================================================ July Fourth is just a few weeks away, and as I've said before, big holidays give you a great opportunity to 'piggyback' and get some free publicity for yourself or your business. BUT...even if you miss your chance to 'light a firecracker' under the media on-or-around Independence Day, you can always create a holiday of your own. You probably think I'm kidding, but I'm not. You can actually apply to name your own holiday, then build a media marketing campaign around it. To learn how to do it, click on http://books.mcgraw-hill.com/cgi-bin/pbg/chases.html For more information about 'piggybacking' on holidays, anniversaries, etc, check out Joan Stewart's excellent Special Report #14: How to Piggyback Story Ideas onto Holidays and Anniversaries at http://www.get-free-publicity.com/specialreports.htm ============================================================ SPONSOR MESSAGE . ============================================================ Jumpstart your internet business with the 'Internet Fast Track Success Pack.' One-of-a-kind material by Marlon Sanders, Terry Dean, Frank Garon, Tom Antion and others, offered through the Academy at a huge discount. Includes course on getting frequent,favorable and FREE publicity from the media. http://www.get-free-publicity.com/ea/pushbutton.html ============================================================ Advanced Media Marketing Article ============================================================ IT'S ENOUGH TO DRIVE YOU TO DRINK! Guest Article by Michael HArt Reprinted from his Ezine, 'Publicity Prospecting' http://prospeaker@MichaelpHart.com One of my favorite things in life is starting and building new companies. Many times I have been hired to help 'roll out' these new ventures. Other times I have done it for my personal portfolio. As I have reported here I have just started another company called Life Saver Pool Fence. As in the past my primary goal when starting a new firm is to get as much media attention as possible. An issue or two ago I told you about the PR campaign I created to promote Life Saver. I have managed to get numerous radio and print interviews and even some local television to help me launch my fledgling new business. One television station however eluded me, the local ABC affiliate. I sent several press releases (really good ones too!) Made the phone calls, even put my friendship with their hotshot reporter on the line. (I took him to lunch, AND PAID. Offered to give him some juicy, and substantiated, dirt on a local politician who is running a statewide campaign. And finally assured him my four year old would 'foul' his pool water next time we visited his home) Nothing worked. I was told that although the story was good, it simply was not 'good timing'. OH WELL, THAT WAS ALL I KNEW TO DO This new business is going well. So well in fact that this past week we had to move to larger office space. It was this past Tuesday that while moving furniture in, dressed in jeans, and unshaven, that my cell phone rang, it was my reporter friend! 'Hey Michael what's up?' 'Not much you?' 'I have a favor to ask. One that will get you some free publicity.' My friend then went on to explain that another reporter was doing a story on the legalities of a child accidentally drowning in a neighboring pool. (I had been pitching pool safety and anti-drowning techniques, not legal issues) This reporter needed a quote from an authority for a story she working for that very evening. I told him sure when does she want to do this? (I figured I could run home and shower and change) He said she can be there in about 12 minutes! AAAARRRGGG! She was there is 12 minutes and I was interviewed, whiskers and all for that evenings broadcast. I was on air for over 3 minutes on the 6pm and 10pm news. My company was named and featured. New product innovations mentioned, and I was presented as the local authority. There are several lessons to be learned here. One, always shave. You never know when the media may drop by for a visit. Two, media people live in a different world then normal folks. While this interview was very short notice for me, it was the norm for them, BE PREPARED. And three, sell to them. Or as my good friend George McKenzie told me two days before 'Find a different hook'. (I had contacted George out of frustration on this issue. He advised me that my angle must be wrong for THIS PARTICULAR station. George went on to explain I needed to change my approach. Although I did not have the time to act on his advice, the station offered me a new angle, he was right! You can learn more about his ideas at http://www.get-free-publicty.com) The point is simple enough. The media folks have their own agenda. You might disagree, but it's their ball. This station thought the legal issues of drowning were of more interest than preventing these tragedies, at least at this time. Moreover all because other 'outlets' bought the prevention hook, this bunch wanted something different than the normal summertime lead-in. So here are some thoughts to ponder . . . Never stop pitching these folks, they do want to help you if they feel you can help them. Stay in contact. Change your approach when it is apparent what you are doing is failing. Allow them the luxury of having a different opinion. And most importantly understand them have a job to do and to keep. Help them do both. Become an advocate for them and the incredible work they do. Help them create stories that will sell and 'air well'. In other words if your want media attention for your business learn to 'partner-up'. Or as Jerry McGuire would say, help them, help you! Oh and one last thing, don't threaten to have your kid foul their pool. Trust me it does not work © 2002 Michael P. Hart & Company http://www.MichaelpHart.com Reprinted with permission ============================================================ More Articles About Getting Free Publicity ============================================================ Here are three more articles you'll find helpful. You can have a copy of any or all of these articles by clicking on the link that appears beneath it. A BLANK email form will appear. Just click send. You do NOT need to fill in anything on the form. All News, Like All Politics, Is Local by George McKenzie mailto:george2-13740@sendtheinfo.com Low Tech, High Performance--Don't Miss Free and Easy Opportunities To Generate More Traffic Through Talk Radio by George McKenzie mailto:george2-21067@sendtheinfo.com How to Get Reporters to Trust You by George McKenzie mailto:george2-17340@sendtheinfo.com To see a list of often-overlooked reasons to distribute a news release, go to our website at http://www.get-free-publicity.com/overlooked.htm ============================================================ SURVEY SAYS... Results from our subscriber poll ============================================================ Thanks again to everyone who participated in the readers poll in our last ezine. Once again, apologies for the autoresponder snafu. Here's how you voted: 30% An ebooklet: a press release template, featuring a fill- in-the-blanks, step-by-step guide, explaining what should be included in each element and offering samples of good and bad. 16% An ebook on how to write an effective press release, including critiques of actual releases: what's good about them and what isn't. 14% Success stories: stories about people and businesses who have gotten free advertising and publicity from the media, including analysis of the journalistic principles that helped them win attention. 13% An ebook on general public relations principles and strategies for small businesses. This ebook would be geared to those with little or no knowledge of public relations. 9% Studies of 5-10 different businesses and/or industries, suggesting story ideas and angles they might use to approach the media. The remaining votes were about evenly split. Watch for a series of resources on press releases and success stories to be coming your way in upcoming weeks and months. =========================================================== SPONSOR MESSAGE from Marlon Sanders ============================================================ Get a free weekly marketing tip directly from Marlon Sanders. Sign up at http://www.get-free-publicity.com/sanderstip.html ============================================================ Share Your Success Story--And Get A Reward! ============================================================ If you--or someone you know--has succeeded in getting TV, radio, or print exposure, I'd like to share that story with our readers. In return, you'll get to download one of our audio seminars as a reward. Everyone who contributes a bona fide story will have access to their choice of one the following audio seminars--whether we publish the story in this ezine or not. ***How To Get Free Publicity On TV with former TV assignment editor and news executive Frank Guerra 90 minute interview. ***How To Promote Yourself To Huge Audiences On Radio During Drive Time, with veteran drive time radio host Sonny Melendrez 45 Minute Interview ***How To Promote Yourself On News/Talk Radio with Pat Rodgers (Pat has more than 35 years experience as a radio host) 45 minute interview ***How To Promote Yourself In Newspapers And Magazines with former newspaper editor Joan 'The Publicity Hound' Stewart. 60 minute interview. e-mail your stories directly to me at mailto:successstories@get-free-publicity.com. In your e-mail, be sure to tell me which interview you'd like to download (using Windows Media Player) In doing so you grant permission for your story to be used in an upcoming edition of this ezine or in a free ebook to be offered to readers upon compilation. You'll receive an e-mail telling you how to download your choice within 24 hours after you send in your story. ============================================================ SPONSOR MESSAGE ============================================================ FREE MARKETING EBOOK - 'Six Deadly Small Business Marketing Mistakes (and How to Fix Them!)' http://www.MarketingBestPractices.com/ebook.htm ============================================================ Recommended Resources ============================================================ These are some of the resources that have been most helpful to us in building on online presence: Terry Dean's NetBreakthroughs... http://www.get-free-publicity.com/terrydean.html Tom Antion's 'Speaker Shop.' Dozens of resources for anyone who wants to learn to present themselves better before an audience -- whether that audience is one person or millions. http://www.get-free-publicity.com/speakershop.html Sign up for Tom's Ezine, 'Great Speaking' at http://www.get-free-publicity.com/antionsubscribe.html Internet Marketing Course-Cory Rudl http://www.get-free-publicity.com/imc.html Marlon Sanders 'Amazing Formula' http://www.get-free-publicity.com/amazing.html But THE ONE RESOURCE that has made the biggest impact on our e-business: A shopping cart and automation system so simple even I figured out how to do it. Autoresponders, client database, coupon and ad tracking, this system has everything. If you're serious about doing business on the net, DEFINITELY check this program out. http://www.get-free-publicity.com/tip.html ============================================================ FREE ARTICLES FOR YOUR PUBLICATIONS ============================================================ We have many articles available for reprint in your publication, company newsletter, etc. You may use articles that you see in this ezine. Back issues can be viewed at http://www.get-free-publicity.com/backissues.htm or http://www.get-free-publicity.com/articlelist.htm ############################################################ GET FREE PUBLICITY EZINE June 13, 2002 Publisher: http://www.get-free-publicity.com Editor: George McKenzie mailto:george@get-free-publicity.com Copyright 2002 by George McKenzie This publication is never sent unsolicited. If you are receiving it in error, please accept our apologies. You may remove yourself from our list through the 'unsubscribe' link below. Send a blank e-mail to: mailto:george@get-free-publicity.com PRIVACY STATEMENT: We will not distribute your address to anyone. Period. Trade permanent links with us mailto:linktrade@get-free-publicity.com To join our affiliate program and make money from your website or newsletter, visit: http://www.get-free-publicity.com/affiliate.htm The 2727 Cobden St. San Antonio, TX 15203 412-606-3227 |
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