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GET FREE PUBLICITY
Audio Ezine
Vol. 1 Number 3 - October 4th, 2001
Publisher:
http://www.get-free-publicity.com
Editor: George McKenzie
mailto:george@get-free-publicity.com
Copyright 2001 by George McKenzie
Subscribers:
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MASTERMIND INSIGHT
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Don't wait for the next phase of the Net, when business
promotion will be taken over by large ad and PR agencies. Be
aggressive now. This is one party where if you're late, you
may miss it all together.
Dr. Kevin Nunley
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IN THIS ISSUE
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1. Quick Media Marketing Tip
2. Advanced Media Marketing Article
(Beginners should read this too)
3. All Star Articles-Links To The Some of The Best Marketing
Articles On The Net
4. Links to this week's audio clips
5. Quotes & Humor (or an attempt at humor)
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1. Quick Media Marketing Tip
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When pitching a story to a media contact, keep it brief.
You'd be amazed at how much you information you can convey
in a few seconds.
Good example: A famous Boot Hill epitaph:
Here lies Lester Moore.
Four slugs from a .44.
No Les no more.
******AUDIO CLIP AVAILABLE******
TO HEAR AN AUDIO CLIP ON "THE 30 SECOND PITCH" WITH FORMER
NEWSPAPER EDITOR JOAN STEWART, "THE PUBLICITY HOUND," GO TO
http://www.automateyourwebsite.com/app/adtrack.asp?AdID=6953
******
For even more tips on how to make every second count when you
pitch your ideas to reporters, producers and editors, see
Joan's Special Report #25 on our web site at
http://www.get-free-publicity.com/specialreports.htm.
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2. Advanced Media Marketing Article
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By George McKenzie
Part 2 of 2
When it comes to getting free publicity from your local
newspapers, radio, and TV stations, forget sayings like,
"You get what you pay for," and "There’s no free lunch."
There actually ARE dozens of ways you can get
your face, your voice, your picture, and your story in print or
on the air without spending a dime on advertising. Rarely
though, does it happen through simple good fortune.
For years, media-savvy marketers have used the techniques below
to generate thousands-- even hundreds of thousands--of dollars
worth of advertising and publicity, at little or no cost. You
can do the same.
FUNDRAISERS AND COMMUNITY INVOLVEMENT
Charity events and stories about community involvement
appeal to the media for a couple of reasons.
1. Media people very sensitive to criticism that "You only
want to tell bad news," and will make every effort to relate
uplifting, positive stories whenever possible.
2. It's in their best interest to build goodwill by taking
part in community events.
3. In the case of radio and TV stations, they MUST show that
they're serving the community. Otherwise, their FCC license
would be in jeopardy.
4. For the most part (there are exceptions), they're good-
hearted people who REALLY DO WANT to help others.
So, when you want to generate new traffic or more traffic to
your business or web site, consider hosting a fundraiser for
a charity or community organization. Let the media know
you're involved through a news release.
It's often a good idea to ask a high profile person from the
media to be your honorary chairperson.
******AUDIO CLIP AVAILABLE******
TO HEAR AN ADVICE ON ENLISTING CELEBRITIES FOR YOUR FUNDRAISER,
FROM VETERAN TV REPORTER AND ASSIGNMENT EDITOR FRANK GUERRA, GO
TO
http://www.automateyourwebsite.com/app/adtrack.asp?AdID=6956
******
Also, if possible, offer the media a story about someone who
has benefited from the charity. If you can "humanize" the
work the charity is doing, "put a human face on it" so to
speak, your chances of getting coverage (that is, publicity),
will skyrocket.
NEW TECHNOLOGY STORIES
Got a great new gizmo that will help speed
up service or make life more convenient for your customers?
Let the local media know about it, and offer to show them how
it works. Example: when some restaurants started taking to-go
orders by email.
Because you’re in the business, some technological changes may
seem basic and everyday to you, but they have a gee whiz
quality to consumers and reporters. So it’s often worth a call
or a letter to your local media.
SIGNS OF THE TIMES" STORIES
These often overlap with stories about new technology.
They’re examples of trends and innovations.
For instance: when my wife and I opened the first Subway Sandwich
Shop located inside a South Texas convenience store, we were sure
to put out a news release to local newspapers and TV stations.
The San Antonio Business Journal responded by doing a front page
story, including a color picture of us at our location. Buying
the same amount of advertising space in the Journal would have
cost thousands of dollars.
One final thought on dealing with the media. Even highly
paid public relations pros don’t always succeed in getting the
coverage they’re looking for. But with some creativity,
imagination, and persistence, you can find yourself on the air
or in print more often than you could have ever imagined, in
places you never thought possible.
To learn more about how to market yourself to the media, go to
http://www.get-free-publicity.com/lettergfp.htm
===========================RESOURCE=============================
Business is going to be tougher than ever for a while. You'll
have to pull out all stops to promote yourself--AND--you'll need
to promote yourself through methods with a very low, or even
zero investment and extremely high return.
Joan Stewart (The Publicity Hound) and Tom Antion have put
together all their secrets to getting massive amounts of free
publicity. Tom says he personally has received well over a
million dollars worth of free publicity that has kept his
business hopping over the years. . . .and now he and Joan share
their secrets with you in a new ebook...
******AUDIO CLIP AVAILABLE******
To hear Tom talk about how a quick media interview turned
into a six figure PART TIME consulting job, go to
http://www.automateyourwebsite.com/app/adtrack.asp?AdID=6955
******
I highly recommend "How To Be A Kick Butt Publicity Hound!"
http://www.antion.com//speakershop.htm
For a free sample chapter, go to
http://www.antion.com/publicityhoundTOC.htm
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3. ALL STAR ARTICLES-Links To Some Of The Best
Marketing Articles On The Net
================================================================
Click on a link to go directly to read the article
7 Simple Tips To Create An Effective Email Marketing Campaign
by Rhonda Rosser
http://www.get-free-publicity.com/emailmarketing_7tips.htm
Writing A Winning Sales Letter
by Terry Dean
http://www.get-free-publicity.com/winningsalesltr.htm
10 Unique Ways To Promote Your Business Off-line
by Ron Knowlton
http://www.get-free-publicity.com/promoteoffline.htm
MAKE THE CALL--The Media Wants To Hear From You More Than Ever.
by Michael Hart
http://www.get-free-publicity.com/makethecall.htm
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4. SOUND ADVICE-This Week's Audio Clips
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All clips can be found at
http://www.get-free-publicity.com/clippage.htm
1) "What's Your Take?" How to attract the attention of talk show
hosts and producers. With 35-year radio veteran Pat Rodgers
2) "Nice Work If You Can Get It" Tom Antion talks about how a
quick media interview turned into a six-figure PART TIME
consulting job.
3) "There's No Business Like Show Business" How to improve your
chances of getting media coverage for a charity event.
With former TV reporter Frank Guerra
4) "The 30 Second Pitch" Former newspaper Joan Stewart tells
you how to pitch reporters over the telephone and make every
second count
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5. Quotes and Attempts at Humor
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Tales Told On A Tombstone: These are actual epitaphs.
The children of Israel wanted bread
And the Lord sent them manna,
Old clerk Wallace wanted a wife,
And the Devil sent him Anna.
Ribbesford, England
Here lies the body of Jonathan Blake
Stepped on the gas
Instead of the brake
Uniontown, Pennsylvania
Sir John Strange
Here lies an honest lawyer,
And that is Strange.
England
Born 1903--Died 1942
Looked up the elevator shaft to see
if the car was on the way down.
It was.
Albany, New York
And finally (no pun intended):
Here lies an Atheist
All dressed up
And no place to go.
Thurmont, Maryland
Heard a good one lately? Let us know.
mailto:humor@get-free-publicity.com.
We'll make sure you get your name in our ezine (great way to
get a little free publicity).
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============================================================
. Recommended Resources
============================================================
These are some of the resources that have been most helpful to
us in building on online presence:
"Click" by Tom Antion. EBook. A "gotta-have-it" guide for
internet marketers.
http://www.antion.com/t.cgi/157396/speakershop.htm
Internet Marketing Course-Cory Rudl
http://www.marketingtips.com/t.cgi/639447/
"The Amazing Formula"
http://www.amazingformula.com/cgi-bin/t.cgi/167626
Postmaster General-the listserver we use:
http://www.postmastergeneral.com/?affiliate=gpmck
But THE ONE RESOURCE that has made the biggest impact on our e-
business:
A shopping cart and automation system so simple even I figured
out how to do it. Autoresponders, client database, coupon and
ad tracking, this system has everything. If you're serious
about doing business onthe net, DEFINITELY check this program
out.
http://www.automateyourwebsite.com/app/default.asp?pr=4&id=15549
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FREE ARTICLES FOR YOUR PUBLICATIONS
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We have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles that you see in this ezine. Back issues
can be viewed at
http://www.get-free-publicity.com/ezinebackissues.htm
OR mailto:articles@www.get-free-publicity.com for an
automated list of additional articles. All you have to do is
print the article in its entirety along with the resource
box. If possible, please send a tear sheet and/or electronic
copy too. Thanks.
================SPONSOR MESSAGE================================
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