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GET FREE PUBLICITY
An Audio Ezine
Vol. 1 Number 4 - October 18, 2001
Publisher: Academy Of Free Marketing And Advertising
http://www.get-free-publicity.com
Editor: George McKenzie
mailto:george@get-free-publicity.com
Copyright 2001 by George McKenzie
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Welcome
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Welcome to our new subscribers who have found us through our
website, articles I've contributed to other ezines, classified
advertising, and Zmedia.
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IN THIS ISSUE
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1. Quick Media Marketing Tip
2. Advanced Media Marketing Article
(Beginners should read this too)
3 SOUND ADVICE E-Clip: Never On Sunday?
4. All Star Articles-Links To The Best Marketing Articles
On The Net
5. Quotes & Humor (or an attempt at humor)
6. E-book Review (E-view)
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1. Quick Media Marketing Tip
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Costume Cam
contributed by Joan Stewart,
Jalem Getz, president of BuyCostumes.com, an Internet
costume retailer, has promised to wear a costume to work
every day during October. To prove he's a man of his word,
the company established a web cam to allow visitors to
monitor Getz at work in outfits like a bunny costume, floppy
ears and all. The web cam is part of a marketing strategy
that Getz credits for increasing sales for the 2-year-old
site by 700 percent, compared to last year.
The marketing strategy is paying off, with mentions in The
New York Times and national magazines. The company expects
up to 4 million people to visit the site this month alone.
Visit http://www.BuyCostumes.com and click on the Halloween
Countdown box to the right of the screen.
Want to pull reporters to your Web site? Check out "Special
Report #22: How to Set Up an Online Media Room--And Keep'Em
Coming Back." Order at
http://www.get-free-publicity.com/specialreports.htm
Be sure to visit Joan's site http://www.publicityhound.com.
and sign up for her outstanding ezine.
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2. Advanced Media Marketing Article
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Dr. Laura, A Beat Up Old Volkswagen, And The History Of
Spaghetti...or
How To Get Thousands Of Dollars Worth Of Traffic-Generating Free
Publicity Just By Talking Out Loud.
By George McKenzie
Baseball great Reggie Jackson, who often got more publicity than
he wanted, once said, "The media are like birds on a wire. When
one flies, they all fly."
Everyone in the media monitors everyone else, because
NO ONE wants to miss anything or leave the impression they're
falling behind current events.
You can use that competitive spirit to build a free publicity
machine for yourself. Especially on radio.
How to get attention the first time requires a whole separate
article (I have one on our website), but here's what you do to
get producers and talk show hosts to love you--and to invite you
back often.
***Be available. When former HUD Secretary Henry Cisneros was a
San Antonio City Councilman, he could always be found on short
notice. When a guest canceled at the last minute, many a frantic
host breathed easier when they saw Henry's beat up old Volkswagen
pulling into the station parking lot just before airtime. No
wonder Cisneros later became one of the most popular mayors in
San Antonio history.
HEAR AN AUDIO E-CLIP WITH VETERAN TALK SHOW HOST PAT RODGERS:
http://www.get-free-publicity.com/audio/radiobestday.htm
***Use Your Imagination--and the vast resources of the internet.
Got a spaghetti dinner coming up at your church that you want to
plug on the air? Are you wondering just how you give a spaghetti
dinner some radio "sex appeal?"
"Go to the internet," says veteran morning drive personality
Sonny Melendrez. "Look up spaghetti. Talk about the history of
spaghetti on the air. Keep your tongue firmly planted in your
cheek, and make up whatever you want. Look up food jokes. Church
jokes. Put it to work for you in a fun way."
And don't worry, you'll get your chance to give important
details...date, time, place phone numbers, etc...
***Speak Your Mind. Radio hosts LOVE guests who have the courage
to be controversial. "Dr. Laura" was originally scheduled to be
a one-time guest on an LA radio station some years ago, but
she was so engaging and fearless, she got invited back again and
again. Of course, now she has her own syndicated show.
HEAR AN AUDIO CLIP WITH VETERAN MORNING RADIO PERSONALITY SONNY
MELENDREZ ON THIS SUBJECT, CLICK ON:
http://www.get-free-publicity.com/audio/drlaurasm.htm
Do these things and you'll be amazed how often you're invited
back...and how often you start getting invitations from other
stations. Remember what Reggie Jackson said about "birds on a
wire." Keep that in mind, and you'll soar to new heights as a
popular radio guest.
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3. SOUND ADVICE--This Week's Featured Audio E-Clip
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What's the best--and easiest--day of the week to get TV coverage
for an event? The answer will surprise you.
Former TV reporter and news executive Frank Guerra is
interviewed by George McKenzie
http://www.get-free-publicity.com/audio/tvbestdayfg.htm
You can also listen to many more audio e-clips at
http://www.get-free-publicity.com/audio/library.htm
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4. ALL STAR ARTICLES-Links To Some Of The Best
Marketing Articles On The Net
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Some of the top marketing articles that have appeared recently
in other ezines:
Seven Deadly Sales Letter Sins
by Terry Dean
http://www.automateyourwebsite.com/app/adtrack.asp?AdID=7425
Eight Ways To Save Time By Putting Routine Business Tasks On
"Autopilot" by Ron Knowlton
http://www.automateyourwebsite.com/app/adtrack.asp?AdID=7386
Using Public Speaking to Increase Your PR Network
by Ana Ventura
http://www.automateyourwebsite.com/app/adtrack.asp?AdID=7383
Email Marketing by Douglas Lukas
http://www.automateyourwebsite.com/app/adtrack.asp?AdID=7382
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5. Quotes and Attempts at Humor
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English Misspoken Here:
Here are signs that have appeared in businesses in non-English-
speaking countries Unfortunately a lot of these signs had the
opposite effect the business owner intended:
Readers in the U.S might remember when a large automaker began
marketing its "Nova" model in Spanish speaking countries.
"Nova," loosely translated into Spanish, mean "doesn't go..."
It's also my understanding that "Coca Cola" loosely translated
into Chinese, means something that can't be printed in a family
ezine.
Anyway, you'll enjoy these:
Advertisement for a Hong Kong dentist: Teeth extracted by
latest methodists.
1936 French sign: Don't kill your wife with work, let
electricity do it.
In a Bangkok drycleaner's window: Drop your trousers here
for best results.
Please leave your values at the front desk. (France)
You are invited to take advantage of the chambermaid.
(Japan)
Because of the impropriety of entertaining guests of the
opposite sex in the bedroom, it is suggested that the lobby be
used for this purpose. (Switzerland)
And from a hotel in Acapulco, Mexico:
The manager has personally passed all water served here.
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6. E-Book Review (E-view)
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Internet X-Factor
by Terry Dean
Internet Marketer Terry Dean made $33,245 in only 72 hours...
and he did it on a bold statement he made that he could generate
$10,000 in only 3 days.
Multi-millionaire Ron Legrand took him up on his statement and
made him prove that he could do it in front of 72 people who had
paid close to $1,000.
Talk about pressure!
It has taken Terry many years to build up his reputation, But it
could only take this one-time event to destroy his credibility.
But guess what? After only 24 hours, Terry had generated
$13,500 in sales. Forget about the 3 day time limit. Terry did
it in only 24 hours.
Everyone saw the results of online marketing right in front of
their eyes. They were shocked. Some of them almost couldn't
believe it.
Terry's business has NO employees, yet he had produced more
income in 1 day than many people do in months. And it had
only taken him around 30 minutes of work!
What is the next thing Terry did? He wrote a book about how he
did it--and how ANYONE could do it.
http://hop.clickbank.net/?tiger14/trueprofit
============================================================
. Recommended Resources
============================================================
These are some of the resources that have been most helpful to
us in building on online presence:
"Click" by Tom Antion. EBook. A "gotta-have-it" guide for
internet marketers.
http://www.antion.com/t.cgi/157396/speakershop.htm
Internet Marketing Course-Cory Rudl
http://www.marketingtips.com/t.cgi/639447/
"The Amazing Formula"
http://www.amazingformula.com/cgi-bin/t.cgi/167626
Postmaster General-the listserver we use:
http://www.postmastergeneral.com/?affiliate=gpmck
But THE ONE RESOURCE that has made the biggest impact on our
e-business:
A shopping cart and automation system so simple even I figured
out how to do it. Autoresponders, client database, coupon and
ad tracking, this system has everything. If you're serious
about doing business on the net, DEFINITELY check this program
out.
http://www.automateyourwebsite.com/app/default.asp?pr=4&id=15549
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