March 7, 2002
Published by The
George McKenzie, Editor

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This week's headlines (also known in the news biz as

Want to get free publicity? Remember these stories about
Dr. Laura, a beat up old Volkswagen, and the history of

"The Write Stuff." How Lydia Ramsey snagged thousands of
dollars of free newspaper publicity with a few minutes
work and a few lines of copy.

"Please Release Me..." If you stand out and your product is
worthy of media attention, then press releases are an
awesome method to start creating a traffic jam at
your site. Tip from Terry Dean.


***"Big Deal" for this issue: Get it before your
competitors do...the brand new one-hour "Fast Track" version
of our "Going Public" audio seminar. At a discount of

***Links to two great articles that will help you get
media attention, generate more traffic, and make money...

***Our list of favorites resources...

and more...

Success Story: Tip Sheets Work!

Lydia Ramsey, author of "Manners That Sell: Adding The
Polish That Builds Profits," shares this success story.
She provided a tip sheet to a reporter from the St. Paul
Pioneer Press, and the bonanza of free publicity followed.

Lydia says:

"...she published them verbatim. She signed up for my
monthly e-zine on business etiquette. When she received my
holiday tips, she contacted me again to ask if I could write
them up in a format that she could print. She published
them unedited. In January she saw the Busiquiz which I had
just added to the site and featured it on the front page of
the business section. This time she didn't contact me in
advance, but printed it and sent me the tear sheet.

Each time she has provided my resource box at the end of the
article. I have seen a noticeable increase in book orders
and inquiries about my speaking from the Mid-West. I
attribute that activity directly to the three articles that
she has published in the Pioneer Press."

Thanks, Lydia, for sharing your success story. Lydia can be
reached through

Lydia Ramsey Inc. 912-598-9812
Business Etiquette Resources
Specializing in the Details That Open Doors and Close Deals


Want to learn how you can do what Lydia did? Buy Joan
Stewart's Special Report #16: "How To Write Tip Sheets That
Get The Media's Attention." Just $7. Go to

You can also sign up for Joan's information-packed
newsletter by going to her website at

Tell us your success story and get a free one-hour audio
seminar (downloaded from our website). Plus you could get
additional free publicity if we publish your story in this
ezine. For details, see the section on "Sharing Your
Success Story" later in this issue.

Going Public "Fast Track" Edition Now Available

You asked for it...you got it...

Those of you who emailed me pleading for a shorter,
streamlined version of our 6-hour "Going Public" audio
seminar will be happy to know it's ready.

"Going Public--The Fast Track Edition" offers ONE hour of
power-packed strategies that will help you use the mass
media to get free publicity more believable, productive, and
profitable than any advertising you can buy at any price.

It will retail for $19.95 to the general public for one
month before going to its standard price of $29.95.

Limited time introductory offer to subscribers:

Audio Cassette: $14.95 + $2.95 shipping & handling,
Download from website using Windows Media Player: $9.95

Go to

Special subscriber offer ends Monday, March 11, at 8AM
Central Time USA

Quick Media Marketing Tip

Contributed by Terry Dean: Press Releases

This is probably the most powerful traffic builder available
if you have a strong Unique Web Position for your site.

If you stand out and your site or product is worthy of media
attention, then this is an awesome method to start creating
a traffic jam at your site.

A good tool to use in promoting your site through free press
is the Gebbie all-in-one media directory which lists all of
the contact information of the media. A free sample which
will enable you to get started can be obtained by visiting
this address.


Once you have the directory or the sample, you can start
studying (Gebbie has some info on this as well) how to write
effective press releases.

Just because your first press release may not be published,
don't let that bother you. Try again. Learn more about what
they want. Then, do it again.

You can receive more traffic from having your web site
published in a magazine, newspaper, radio, or TV broadcast
than hundreds of ads you place for yourself.


(Editor's note) Terry Dean offers you an incredible array of
online marketing tools for figuring out what works and what
doesn't. My personal favorite is his "Net Breakthroughs"

Terry shares his experience with you in detailed case
studies. There are also online videos, consulting chat
rooms, and audio interviews with marketing experts. It's one
heckuva package for anyone who's doing any kind of marketing
on the net.

I subscribed to Netbreakthroughs four months ago, and it's
worth WAY more than you pay for it. And what you pay for it
isn't a lot.

Check out NetBreakthroughs...


FREE MARKETING EBOOK - "Six Deadly Small Business Marketing
Mistakes (and How to Fix Them!)"

Advanced Media Marketing Article

Dr. Laura, A Beat Up Old Volkswagen, And The History Of

How To Get Thousands Of Dollars Worth Of Traffic-Generating
Free Publicity Just By Talking Out Loud.

By George McKenzie

Baseball great Reggie Jackson, who often got more publicity
than he wanted, once said, "The media are like birds on a
wire. When one flies, they all fly."

Everyone in the media monitors everyone else, because
NO ONE wants to miss anything or leave the impression
they're falling behind current events.

You can use that competitive spirit (some people call it a
"herd mentality")to build a free publicity machine for
yourself. Especially on radio.

How to get attention the first time requires a whole
separate article (I have one on our website), but here's
what you do to get producers and talk show hosts to love
you--and to invite you back often.

***Be available. When former HUD Secretary Henry Cisneros
was a San Antonio City Councilman, he could always be found
on short notice. When a guest canceled at the last minute,
many a frantic host breathed easier when they saw Henry's
beat up old Volkswagen pulling into the station lot just
before airtime. No wonder Cisneros later became one of the
most popular mayors in San Antonio history.

***Speak Your Mind. Radio hosts LOVE guests who have the
courage to be controversial. "Dr. Laura" was originally
scheduled to be a one-time guest on an LA radio station some
years ago, but she was so engaging and fearless, she
got invited back again and again. Of course, now she has
her own syndicated show.

***Use Your Imagination--and the vast resources of the
internet. Got a spaghetti dinner coming up at your church
that you want to plug on the air? Are you wondering just how
you give a spaghetti dinner some radio "sex appeal?"

"Go to the internet," says veteran morning drive personality
Sonny Melendrez. "Look up spaghetti. Talk about the
history of spaghetti on the air. Keep your tongue firmly
planted in your cheek, and make up whatever you want. Look
up food jokes. Church jokes. Put it to work for you in a
fun way."

And don't worry, you'll get your chance to give important
details...date, time, place phone numbers, etc...

Do these things and you'll be amazed how often you're
invited back...and how often you start getting invitations
from other stations. Remember what Reggie Jackson said
about "birds on a wire." Keep that in mind, and you'll soar
to new heights as a popular radio guest.


Other Suggested Resources on this topic:

Joan Stewart's Special Report #13: "How To Recycle Your
Publicity." Go to

Also see Jeffrey Mayer's "Elevator Speech," which will help
you prepare a quick, clear, concise and COMPELLING
description of your product or service. Very helpful
information to have when you're pitching an idea to

Tom Antion's Teleseminar with Former L. A. Radio Talk Show
Host Joel Roberts: "Kick The Ears Off Your Audience: How To
Be Great On Radio." Available through Tom's "Speaker Shop"
at http://www.get-free-publicity.com/speakershop.html

SOUND ADVICE - Links to other articles

I found a number of terrific articles circulating on the net
in the last two weeks. Here are two I think will be
especially helpful.

To get a plain text copy simply send a blank email to the
adress below the article description.

It pays to occasionally examine Web sites of media outlets.
Sifting through Web pages can unearth tools and information
that can help you in your PR efforts.
By Kelle Campbell

In the search for a good HOW-TO subject, a writer may often
settle on a 'How To Prevent -' idea. How to prevent acne,
hemorrhoids, falling hair, carpal tunnel syndrome and on and
on. This information rarely sells.
By Don Pagan

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6. Recommended Resources

These are some of the resources that have been most helpful
to us in building on online presence:

Terry Dean's NetBreakthroughs...

"Click" by Tom Antion. EBook. A "gotta-have-it" guide for
internet marketers.

Internet Marketing Course-Cory Rudl

"The Amazing Formula"

Postmaster General-the listserver we use:

But THE ONE RESOURCE that has made the biggest impact on our

A shopping cart and automation system so simple even I
figured out how to do it. Autoresponders, client database,
coupon and ad tracking, this system has everything. If
you're serious about doing business on the net, DEFINITELY
check this program out.

Share Your Success Story--And Get A Reward!

If you--or someone you know--has succeeded in getting TV,
radio, or print exposure, I'd like to share that story with
our readers.

In return, you'll get to download one of our audio seminars
as a reward.

Everyone who contributes a bona fide story will have access
to their choice of one the following audio seminars--whether
we publish the story in this ezine or not.

***How To Get Free Publicity On TV
with former TV assignment editor and news executive Frank
90 minute interview.

***How To Promote Yourself To Huge Audiences On Radio During
Drive Time, with veteran drive time radio host Sonny
45 Minute Interview

***How To Promote Yourself On News/Talk Radio
with Pat Rodgers (Pat has more than 35 years experience as a
radio host)
45 minute interview

***How To Promote Yourself In Newspapers And Magazines
with former newspaper editor Joan "The Publicity Hound"
60 minute interview.

Email your stories directly to me at
In your email, be sure to tell me which interview you'd like
to download (using Windows Media Player)

In doing so you grant permission for your story to be used
in an upcoming edition of this ezine or in a free ebook to
be offered to readers upon compilation.

You'll receive an email telling you how to download your
choice within 24 hours after you send in your story.

They said it, but they didn't mean it quite that way...

From Sports events:

"As Phil De Glanville said, each game is unique, and this
one is no different than any other." -- Channel 4 news

"If England are going to win this match, they're going to
have to score a goal." -- Grandstand, BBC1

"Well, I guess we can see that Ralph isn't a left-handed
hooker." -- Sportscaster, after Ralph Sampson missed a left-
handed hook shot.

"It's an island because it's surrounded by land. I mean
water. Islands are surrounded by water, and that affects
them." -- A TV commentator for America's Cup racing.

"And the name of that country really tells you exactly where
these guys are from." -- A TV commentator during an Olympic


"How awful! Do you still have an artificial leg?" -- Simon
Fanshawe, during a Metro Radio Interview, when a listener
said, "My most embarrassing moment was when my artificial
leg fell off at the altar on my wedding day."

"So did you see which train crashed into which train first?"
-- A talk radio interviewer, questioning a 15-year old
eyewitness to a head-on train collision. The answer he gave
was, "No, they both ran into each other at the same time."

=====================Affiliate Program======================

Add another stream of income to your website by offering
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Join our affiliate program. Generous revenue sharing.


We have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles that you see in this ezine. Back issues
can be viewed at

===============SPONSOR MESSAGE==============================

Master interviewer Ken McCarthy managed to track down
Jonathan Mizel, publisher of the Online Marketing Letter,
for a no- holds barred interview on his most powerful new
breakthrough strategies.

Jonathan is the marketing genius responsible for
generating millions of dollars in online sales for
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This one hour conversation was professionally recorded
and is titled Anatomy of An Internet Marketing Roll Out.

It reveals Jonathan's propriety 10-step formula for taking
virtually any online marketing promotion, and turning it
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For complete details, please take a moment to visit:



Vol. 2 Number 5 - March 7, 2002
Editor: George McKenzie
Copyright 2002 by George McKenzie

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