[private.htm/top.htm]Often-Overlooked Reasons To
Distribute A
News Release
Accomplishments, awards, and
other forms of recognition.
Anniversaries and milestones in
company history.
Appearances by company executives
or employees at important community events.
Appointments to boards and
committees. Formation of boards and committees.
Articles by you or about you in
publications. News stories on TV and radio or in print. Interviews
or appearances of company executives or employees--TV, radio, print.
Birthdays--you or important
people in your organization.
Celebrity visits
Charity Projects. Donations and
volunteerism by you or company employees.
Continuing or community education
classes you are teaching, sponsoring or supporting.
Contests you're sponsoring or
promoting, especially if they're connected to a charity.
Controversy. Take a stand
on a controversial issue. This can be especially effective if you can become
spokesman for an organization that has a position.
Death of an important person in
your organization.
Fundraisers-kickoff, ongoing reports,
conclusion.
Giveaways--free samples, free products or
services.
Grants--either giving or getting.
Holiday celebrations, fundraisers, gifting or
community involvement.
Merger, acquisition or new alliances.
New company name or address
New facilities--announcement of, groundbreaking
ceremonies, progress reports, opening.
New job, career, or situation.
New job creation by companies, especially if that
position has never existed before.
New hours, especially if they're
unusual or "groundbreaking" in some way.
New Website
Newsletter you're starting,
especially if it's an electronic newsletter.
When your name appears in books or
articles. When you are quoted in books or articles.
Open houses and tours of your
facilities, plant, etc., especially if they're new.
Predictions or forecasts by company officials,
researchers, or executives.
Public Stock Offering
Retirement of key or longtime employees
Speaking engagements
Trade Show Activity
White paper, position paper, manuscript someone
has written.
Workshops you're presenting or attending
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