An Audio Ezine

Vol. 1 Number 6 - November 15, 2001
Editor: George McKenzie
Copyright 2001 by George McKenzie


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Welcome to our new subscribers who have found us through our
website, articles I've contributed to other ezines, classified
advertising, and Zmedia.

====================MASTERMIND INSIGHT==========================

Successful internet marketer Tom Antion at one of his recent
marketing "Butt Camps"

"If you want financial advice, don't get it from people who drive
used Pintos..."

Tom explains why the same principle holds true for selling on the
net. For more information, click on:



1. Quick Media Marketing Tip

2. Advanced Media Marketing Article
(Beginners should read this too)

"How To Create Your Very Own Official Holiday"

4. All Star Articles-Links To The Best Marketing Articles
On The Net

5. Quotes & Humor; "English Misspoken Here" Part 2

6. Resource Review "Get Prospects To Start Calling You"

1. Quick Media Marketing Tip
November Story Ideas
by Joan Stewart, "The Publicity Hound"
also see http://www.get-free-publicity.com/specialreports.htm

--What will the softening economy mean for the holiday
shopping season? Economists, retail experts and anyone else
who can speak to this topic can weigh in with an opinion.
Write a letter to the editor or call your local newspaper or
TV station and offer yourself as a source.

--The day after Thanksgiving is the traditional start of the
holiday shopping season. Law enforcement agencies, banks and
companies that deal with security issues can suggest stories
on how to stay safe during the shopping season, be wary of
credit card fraud and avoid being the target of

--How can people enjoy the traditional Thanksgiving feast
without making pigs of themselves? Dieticians,
nutritionists, hospitals and clinics should pitch healthy
eating tips to food page editors.

--Thanksgiving is a great time for food pantries, social
service agencies and other non-profits to suggest
human-interest stories that underscore the need for food or
monetary donations.

For more, check out Joan Stewart's "Special Report #14
"How to Piggyback Story Ideas onto Holidays and Anniversaries."
Order at

You'll get hundreds more ideas for sizzling story ideas in
co-authored with Tom Antion. Discover 22 ways to develop story
ideas about your business. Get the inside scoop on how to pitch
your ideas by letter, phone or e-mail.

Be sure to visit Joan's site at http://www.publicityhound.com.
and sign up for her outstanding ezine.

=====================SPONSOR MESSAGE========================

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2. Advanced Media Marketing Article
Use The Media To Make Your Personality Famous
By Kevin Nunley

Kevin Nunley provides marketing advice, business writing, and
popular promotion packages. See his 10,000 free marketing ideas
at http://www.linkcounter.com/go.php?linkid=73693
Reach Kevin at mailto:kevin@drnunley.com  or 801-328-9006.

The media and public love certain kinds of personalities.
Although few of us really have those personalities, all of us
can cultivate the public image that we have one of them.

This can make you a favorite of the public and a darling of
the media. I don't have to tell you how good that can be for
your sales.

Here are some examples of personality types the public
jumps for:

The Expert People Can Talk To. Everyone wants to have
their problems solved by an expert. Write articles, get
interviewed on talk radio, put your expert tips on your site.
Then invite everyone to call your expert line or send an

The Techno Whiz Kid. Everyone knows computers and
techno gadgets can make life easier and earn lots of money.
Yet most of us are still a bit befuddled by computers and
know little about how most technology works. If
electronics, programming, or even using technology is one
of your strengths, stress it to the media and public.

The Pioneer. If you are the first to do something, make
sure you publicize it.

Your personality can have a lot to do with how much you sell,
but your profession can as well. Consider this- most teachers
have an incredible network of people they know in all walks of
life and business. When you spend a semester working with the
same 30 people each week, you get to know all about them and the
industries they work in.

Many people who teach find the experience enriches their
business. Some find a consulting business automatically
grows out of it.

Teaching a class is a fine way to become known
throughout the community for your knowledge and skill.

Most colleges and universities hire part-time teachers.
You can teach an evening class about almost any subject.
Many times the only requirement for teaching a community
enrichment course is you have experience in the subject you
are teaching.

While it isn't a good idea to sell directly to students,
many will be happy to introduce you to managers and
specialists they know or work with.

Also look for opportunities to appear on instructional TV
programs and contribute to book and journals. The number of
these instructional radio and TV talk programs has exploded in
recent years. Just about every station has a talk show and many
air nothing but talk.

Be ready to do your interview. You will want to be informed and
energetic. Most interviews are short. Watch interviews on CNN
these days. They rarely last more than 60 seconds.

Breath deeply. Do a few deep knee bends. You want to be warmed
up and ready to go when you hit the microphone.

Have a sheet of questions and answers you can give the host or
producer. The host will work from your sheet. This gives you a
great shot at being asked the right questions--questions you
already know the answer to. Ever wonder how experts instantly
know an answer to a question during interviews? The expert gave
the host the questions to ask.

Use plenty of expression in your voice. Talking the way you do
in everyday life will come off as a monotone on air. Speak
crisply. Get to the point quickly.

Remember that if you do decide to market yourself through an
instructional program that people flick to certain kinds of
personalities. Play it off, and you could really up your

To get a FREE ebook, "The Best Of Dr. Kevin Nunley" send a
blank email to:

========================SPONSOR MESSAGE=========================


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e-books describing how to get-into-and-succeed-at some of today's
most promising professions.



The holiday season is approaching (duh!!!)...but did you know
you can CREATE YOUR VERY OWN HOLIDAY...and use it to generate
loads of free media attention (and traffic/profits)?

To hear some "sound advice" on how to do it from from morning
deejay Sonny Melendrez, click on:

4. ALL STAR ARTICLES-Links To Some Of The Best
Marketing Articles On The Net

Some of the top marketing articles that have appeared recently
in other ezines.

Click on the link to see the article.

How To Add 500 Subscribers To Your Ezine This Week
by Terry Dean

A 17 Point Checklist to Powerful and Profitable Headlines
by Johannes Garrido

Staying In Touch With The Media
by Kelle Campbell

================SPONSOR MESSAGE=================================

if this Excellent Tutorial doesn't do what it's title claims!!

People RAVE about "The Amazing Formula that Sells Products
like Crazy"! Folks, I've sold a literal ton of what I feel is
one of the best comprehensive tutorials on Internet Marketing
ever written. Marlon Sanders hits the proverbial nail and
buries it in the board:

5. Quotes and Attempts at Humor

English Misspoken Here, Part Two

At a filling station/restaurant, "Eat here. Get gas."

Clothing store: "Shirts 9.95. They won't last long at this

On a roadsign: "When this sign in under water road is

Sign: Hilo, Hawaii in front of a cemetery: "NO EXIT"

Duffy Daugherty, football coach and sports analyst:
"Not only is he ambidextrous, but he can throw with either hand."

Frank Broyles, college football coach
"Our strength is that we don't have any weaknesses. Our weakness
is that wedon't have any real strengths."

And finally, why men are not secretaries...a husband's note on
refrigerator to his wife:
"Someone from the Guyna College called. They said the Pabst beer
is normal."

===================SPONSOR MESSAGE==============================

Ezine Marketing Machine. by Rick Beneteau If you don't have
much money to spend promoting your business or if you're sick and
tired of wasting time and money on gimmicks that don't work (like
bulk email, free-for-all link sites, classified ads and so
forth), then this site will be a tremendous resource.

6. Recommended Resource

"Get Free Publicity" 6 Hour Audio Program Now Available Via
Download--And At A Discount.

Don't miss out on great opportunities to add thousands to your
bottom line by generating huge traffic increases through free
publicity in the mass media.

Learn the secrets of getting free advertising on TV, radio and in
print from former reporters, producers, talk show hosts, and
newspapers editors in the Academy's six-hour audio seminar.

Now available on Windows Media Player via download--at a huge
discount for a limited time.

For additional information, click on

. Other Resources

These are some of the resources that have been most helpful to
us in building on online presence:

"Click" by Tom Antion. EBook. A "gotta-have-it" guide for
internet marketers.

Internet Marketing Course-Cory Rudl

"The Amazing Formula"

Postmaster General-the listserver we use:

But THE ONE RESOURCE that has made the biggest impact on our

A shopping cart and automation system so simple even I figured
out how to do it. Autoresponders, client database, coupon and
ad tracking, this system has everything. If you're serious
about doing business on the net, DEFINITELY check this program


=========================Affiliate Program =====================

Add another stream of income to your website by offering Academy
resources to your customers, clients or readers. Join our
affiliate program. Generous revenue sharing.


We have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles that you see in this ezine. Back issues
can be viewed at

OR mailto:george2-8924@sendtheinfo.com  for an
automated list of additional articles. All you have to do is
print the article in its entirety along with the resource
box. If possible, please send a tearsheet and/or electronic
copy too. Thanks.

====================SPONSOR MESSAGE=============================

Internet X-Factor
by Terry Dean

Internet Marketer Terry Dean made $33,245 in only 72 hours...
and he did it on a bold statement he made that he could generate
$10,000 in only 3 days.

Multi-millionaire Ron Legrand took him up on his statement and
made him prove that he could do it in front of 72 people who had
paid close to $1,000.

Talk about pressure!

It has taken Terry many years to build up his reputation, But it
could only take this one-time event to destroy his credibility.

But guess what? After only 24 hours, Terry had generated
$13,500 in sales. Forget about the 3 day time limit. Terry did
it in only 24 hours.

Everyone saw the results of online marketing right in front of
their eyes. They were shocked. Some of them almost couldn't
believe it.

Terry's business has NO employees, yet he had produced more
income in 1 day than many people do in months. And it had
only taken him around 30 minutes of work!

What is the next thing Terry did? He wrote a book about how he
did it--and how ANYONE could do it.


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