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Ezine Back
Issues
2001
2002
August
30th, 2001 (First Edition)
September
20, 2001
How to Provide
Story Ideas To The Media, Part 1
How To Keep The Media From Mangling Your Story Or Missing Your Message
45 Places Your URL Should Be Seen Or Heard
October
4, 2001
How to Provide
Story Ideas To The Media, Part 2
October 18, 2001
Dr. Laura, A Beat Up Old Volkswagen, And The History Of
Spaghetti...OR
How To Get Thousands Of Dollars Worth Of Traffic-Generating Free Publicity Just By Talking Out Loud.
November
1, 2001
Give Yourself A
Holiday Gift: Free Publicity
How To Do Well By Doing Good: Generating Traffic And
Profits Through Community Involvement
November 15,
2001
Holiday ideas
for attracting media attention
How To Make Your Personality Famous With The Media
Featured Audio
Clip:
How To Create Your Very Own Official Holiday (audio clip)
November 29
The difference
between advertising and publicity--and why it's important
Featured Audio
Clip: Bart Baggett talks about using the
resources of the internet to boost your credibility as an expert and generate
thousands of dollars worth of free publicity in the mass media. From our radio
show, 12-1-01
December 13
How writing one
article for a local publication generated enough free publicity to put thousands
of dollars into one speaker's pocket
Featured Audio
Clip: Former TV news reporter/exec
Frank Guerra explains "The Kicker" and why it's a good place to shoot for
exposure on TV.
December 27
Sell the
story--not the store! Tips for attracting media coverage. Hint: talk
about how wonderful you and your product are, and you'll fail.
Featured Audio
Interview: Kevin Donlin
2002
January 10, 2002
What's the best
day of the week to get TV news coverage? You'll probably never guess.
Guest Article: How to get booked on Oprah, by Susan Harrow
Featured audio
interview: Janet Roberts of EzineTips.com on how to start, build and
profit from an electronic newsletter.
January 24, 2002
Quick Media
Marketing Tip: Pitch The "New Kid on the Block"
Advanced Media Marketing Article: "Smile. You're On Oprah" by Susan Harrow
(Pt 2)
February 7, 2002
***Want to know
how to shoot yourself in the foot with a very large gun? Follow the example of
the PR person who called me this week trying to pitch a guest for my radio show.
***"This little piggy went to...the media market..." Piggybacking and other
"inside stuff" you can use to let the media build traffic and credibility for
you--free!
***Did you know you can create your own official holiday-- and then exploit it
to get free publicity from the media?
***Most people waste 85 cents of every marketing dollar. There's a way to
minimize your losses.
February 21, 2002
***Success
Story:
"We have the perfect body for to you rent..."
***Talk the talk. If you want to get free publicity from the news media, learn
the lingo of the newsroom. Here's a
primer that will help you get the news media's attention--and respect.
***You can't judge a book by it's cover, huh? Guess what. Lots of people do.
That's why this new piece of software is
fast becoming a bestseller.
March 7, 2002
***Want to get
free publicity? Remember these stories about Dr. Laura, a beat up old
Volkswagen, and the history of spaghetti.
***"The Write Stuff." How Lydia Ramsey snagged thousands of dollars of free
newspaper publicity with a few minutes work and a few lines of copy.
***"Please Release Me..." If you stand out and your product is worthy of media
attention, then press releases are an awesome method to start creating a traffic
jam at your site. Tip from Terry Dean.
March 21, 2002
*** "Here's the
wind-up...and the pitch..." News releases are great...but if you want to become
a real a "free publicity power-hitter," throw a pitch letter in the direction of
your favorite media contact. What's a pitch letter? Read on.
*** "It's just common sense with chrome trim..." Marketing tips from Frank Garon,
who has lined his pockets - not with chrome - but with gold, thanks (in part) to
his knack for getting free advertising and publicity.
*** "That's not free publicity! It's a license to steal!" Success story
from Michael Hart.
April 4, 2002
***If you want
free publicity from the media, first you have to gain their trust. But how do
you overcome every reporter's inborn natural skepticism? Here are some
resources.
***Suppose you suddenly find yourself in an elevator with the editor of your
local newspaper. He or she asks you, "What do you do?" Knowing that the editor
has the power to get you thousands of dollars worth of free publicity, how would
you answer? Here's a way to make sure you don't blow a golden opportunity
***"There's no free lunch," you say. And on the internet, there's no FREE
advertising that's worth the time you put into it, right? Wrong! says Terry
Dean. He explains in a guest article.
Due to a
technical problem, issues between April 4 and June 13, 2002
have been irretrievably lost
June 13, 2002
***Did you know
you can create a holiday of your very own, and then ride it to a wave of free
publicity? Here's how.
***If you're fishing for media exposure and no reporters are biting, try
changing the bait. See the advanced media marketing article below.
***The mysterious press release: it's THE NUMBER 1 subject our readers want to
learn more about, based on results from the survey in our last ezine
June 27, 2002
***Press
Release "Critique of the Week" makes its debut. This feature will evaluate real
press releases measured for style and substance.
***Not such a good thing...whether she's innocent or guilty of insider trading,
Martha Stewart's "Goddess of Good Things" image is undergoing a meltdown. A
panel of PR experts says Martha could be doing a better job of keeping the heat
off.
***"Like birds on a wire..." Understand this important trait about the media and
your pursuit of free publicity will take flight...
***Are you "wired for sound -- and sight?" You can thump the competition (in
addition to "thumping the tub") by offering the media sample audio or video
clips on your website.
July 11, 2002
***How to use
DRIVE TIME radio to DRIVE IN customers and DRIVE UP profits.
*** "It's 'supplementary,' My Dear Watson..." If getting free publicity has been
something of a mystery, don't call Sherlock Holmes. Read Pam McCorkle's success
story below to learn how newspaper supplements can help solve the case.
***Also...don't miss our new feature, the Press Release "Critique of the Week."
This week you get two for the price of one, with a rare opportunity to see how
two different organizations try to get free publicity for the same event.
July 25, 2002
It's July here
in Texas, and the heat is on: temperatures are climbing into the high 90's every
day. So our theme for this edition is "Hot Stuff."
***What are "Hot Buttons?" And why is it a waste of time to write a news release
that doesn't punch them?
***Hot Tips...a great way to "light a fire" under your efforts to get attention
(and coverage) from the media.
***Also..."Are You Hot?" Don't worry, this ezine has not crossed over to the
"dark side" of the Internet. "Are You Hot" is actually the title of the press
release I'll review in this edition's "Press Release Critique of the Week."
August 8, 2002
*** Are you
passing up easy opportunities for free advertising and publicity by making
yourself "invisible" to
journalists?
*** Antics with semantics? Is a press release the same thing as a media kit?
What's the difference between an "informational" press release and an
"invitational" press release. You'd better know if you hope to get the media's
attention.
*** Which would you prefer: buying advertising for your website, or getting your
local news media to promote it for you -- free? Our "Press Release
Critique of the Week" shows how Joe Gross got thousands of dollars worth of free
coverage for his new site.
August 22, 2002
*** Time flies
when you're having fun, right? But if you're a journalist on deadline, time also
flies when you're NOT having fun -- a fact anyone pitching a story can't afford
to ignore. See the Advanced Media Marketing Article below.
*** Beauty is only skin deep, they say. But a lot of "beautiful" media kits get
UNDER the skin of working reporters, producers, and editors. See this edition's
Quick Media Marketing Tip.
*** Does your brain lock when someone starts talking tax law? Do your eyes glaze
over when you see stories about 401(k)s, 529s, 503(b)s, etc? See our "Press
Release Critique of the Week" for an example of how one company took a dull and
sometimes complicated subject and turned it into
a pretty good pitch for free publicity.
September 5, 2002
*** Trash-talkin'...95%
of press releases get little more than a glance from journalists. Then they sail
into the trash. See why in our "Quick Media Marketing Tip."
*** That said, even a great press release gets ZERO response sometimes. What's
up with that? Our Advanced Media Marketing article explains.
*** Should you even try to get publicity on-or-around September 11th? Everyone
has an opinion, but does anyone have answers?
*** A few of our favorite things: Free advice that's worth a LOT more than you
pay for it...
September 12
*** September
11 -- What was your opinion of media coverage? Give me the good, the bad, and
the ugly...I'll post your comments for other readers to view.
*** Yikes! The tables have been turned...I'm usually the one interviewing guests
on the radio. This time Peter Twist interviews me. You can listen in (via
streaming audio on the net) and see how I did.
*** The squeaking wheel gets the grease...and those who pitch persistently get
the publicity. See below for a good example of how you can stay in touch with
the media without being regarded as a "pest"
*** Are you overlooking the obvious? Going global is glamorous, but when it
comes to marketing, there could be an goldmine right in your backyard.
September 19
Editor's note
to this brief special edition... from George McKenzie
I'm writing today like to thank you once again for being a subscriber of "Get
Free Publicity" Ezine.
The first edition of this ezine was published one year ago.
To celebrate, I'd like to offer you a special, unannounced subscriber's bonus...
*****A Free
Audio Ebook*****
It's called the
'Going Public Fast Track' Edition. It's a one-hour audio condensation of my big
six-hour audio workshop.
You'll also receive, as a "thank you" gift, a free transcript of the same
program.
Together, these two products are valued at almost $37.00.
To collect your anniversary celebration gifts, simply go to
http://www.get-free-publicity.com/subscribertx.html
September 26
*** "I've got
news for you..." That's what your press release has to say to reporters,
editors, and producers. Without "news value," your release will be "history."
*** How to cure the "Hidden Epidemic" that's has plagued brick-and-mortar
business owners who try to promote themselves on the 'Net.
*** It's almost like reaching down between the sofa cushions and finding a $10
bill. Here's a way to make a few cyber- bucks selling those books you always
promised yourself you'd read -- but never have.
*** "The Press Release From Nowhere..." Do you really need to put details like
city and state-of-origin in the first sentence of your press release?
And more...
October 3, 2002
*** Looking for
promotional pizazz? Get a team of 4700 smart people brainstorming ideas for your
next success... and the price is right too (is FREE cheap enough?)
*** A day of rest? Not for the frugal publicity seeker. Here's why Sunday can be
a blessing in disguise, and the answer to your promotional prayers.
*** Yawn. Are they bored? Or burned out? Why it's harder than it used to be to
get the attention of reporters, producers and editors.
Plus more...
October 10, 2002
My friend Peter
Twist
http://www.internetmarketinglounge.com offers a weekly radio show featuring
some of the better known marketing experts around the internet.
Several weeks ago he recorded a conversation with me about
using the media to get free publicity...
During the session, Peter asked me what I recommend for people who want free
radio or TV exposure but experience "stagefright" near microphones and cameras.
I offered a couple of tips...and also told a story about an enlightening
personal experience with former Dallas Cowboys Coach Tom Landry.
October 17, 2002
*** Double,
double, toil and trouble. Okay, so it's not exactly what the witches mumbled in
MacBeth. But do you really need to go through the toil and trouble of double-
spacing your press releases? The answer lies not in the
stars...but below...
*** Top o' the mornin' to you...in amongst the soaps and the game shows,
"lifestyle" programs give you a great opportunity to put yourself on the media
map--and score thousands of dollars worth of free publicity...
*** Can computers help lower the unemployment rate? One subscriber is convinced
they can. But he needs some help spreading the word.
*** Plus, guest articles and recommended resources...
October 24, 2002
*** It's
conventional wisdom in marketing: there's a fortune in the follow-up. But what's
true in marketing isn't always true when you're pitching an idea to the media.
Joan Stewart, The Publicity Hound, explains why journalists will "ditch your
pitch" if you use the wrong follow-up technique.
*** "One is the loneliest number..." 3 Dog Night may have been right--at least
when you're talking about how many pages a press release should be. It
definitely depends though, on where that press release is going.
*** While we're talking about musical groups...what do Dire Straits and Pink
Floyd have to do with the quality of your email pitch? Jason Potash of
http://www.ezineannouncer.com
has the answer.
*** All that, plus some of our "favorite things"
(recommended resources) and other features...all included in
this week's edition of "Get Free Publicity" Ezine
November 1, 2002
*** Trick or treat? Today Show host Katie Couric got
"tricked" into giving some free advertising on Thursday
morning's show. But if you try the same strategy with your
local media, you can bet that your efforts will not result
in a "treat." Quite the opposite.
*** Plagiarism never pays. But in the case of one TVmeteorologist, it DOES prove a point: milking the media for
free publicity is getting easier than ever.
*** Do well by doing good... Trudy Schuett's success story
shows how free publicity can result from helping others.
*** Plus three guest articles and a list of resources that
will help you drive in traffic and drive up sales...
November 7, 2002
*** We're off to see the Wizard... Shannan Hearne, also
known as "The Wizard" of
http://www.successpromotions.com
explains how she said the right "magic words" to a local
newspaper reporter near her home in North Carolina. The
result: a delectable brew of free publicity and enhanced
credibility
*** It’s commonly called "that sinking feeling." It
overtakes you when you suddenly realize you foolishly
volunteered to chair your favorite charity’s annual fundraiser: the one that is expected to bring in at least
$50,000. Joan Stewart, the "Publicity Hound" at
http://www.get-free-publicity.com/publicityhound.html
offers some tips that will help you relax--and succeed!
*** Folks who read this ezine do so because they're looking
for FREE publicity. But what if the boss has given you a
couple bucks to spend on internet advertising--and you have
NO clue how or where to spend it? Len Thurmond of
http://www.TheAffiliateReview.com has numerous tips to
help you figure it out.
*** 58 funny headlines they really didn't mean...and more...
November 14, 2002
"Coopetition:"
try it...you'll like it!
Pet Peeves of
the Press...
If you didn't
believe me, would you believe the Director of Columbia University's Excellence
in Journalism Project?
Please visit our other websites:
Instant Public Relations Toolkit
Instant
Press Release Toolkit
Common
Sense With Chrome Trim
For more information,
click on Publicity,
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and
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