Ezine Back Issues
How to Provide
Story Ideas To The Media, Part 1
How to Provide Story Ideas To The Media, Part 2
Dr. Laura, A Beat Up Old Volkswagen, And The History Of
Give Yourself A Holiday Gift: Free Publicity
How To Do Well By Doing Good: Generating Traffic And Profits Through Community Involvement
for attracting media attention
Featured Audio Clip: How To Create Your Very Own Official Holiday (audio clip)
The difference between advertising and publicity--and why it's important
Featured Audio Clip: Bart Baggett talks about using the resources of the internet to boost your credibility as an expert and generate thousands of dollars worth of free publicity in the mass media. From our radio show, 12-1-01
How writing one article for a local publication generated enough free publicity to put thousands of dollars into one speaker's pocket
Featured Audio Clip: Former TV news reporter/exec Frank Guerra explains "The Kicker" and why it's a good place to shoot for exposure on TV.
Sell the story--not the store! Tips for attracting media coverage. Hint: talk about how wonderful you and your product are, and you'll fail.
Featured Audio Interview: Kevin Donlin
What's the best day of the week to get TV news coverage? You'll probably never guess.
Guest Article: How to get booked on Oprah, by Susan Harrow
Featured audio interview: Janet Roberts of EzineTips.com on how to start, build and profit from an electronic newsletter.
Marketing Tip: Pitch The "New Kid on the Block"
***Want to know
how to shoot yourself in the foot with a very large gun? Follow the example of
the PR person who called me this week trying to pitch a guest for my radio show.